Creating Visual Stories...
Social Media Stories took the modern world by surprise. And so does the number of networks use them as their popularity grows.
At Pencil India, we help you to create visual stories for your brand and integrate these on various social media platforms to attract, engage and delight existing and new customers.
What Are Stories and Why Do a Brand Use It?
Stories are the current phenomenon in social media which was first introduced by Snapchat. Stories let users put together short snippets of photos and videos, showing something from their daily lives.
Stories merge all aspects and provide the leeway for publishers to:
- Build a totally immersive readership experience through storytelling and versatile design
- Share and insert stories through websites and applications
- Mobility and mobile access
- Free for anyone who tries
- Tell complex, visual stories with the least technical knowledge
- Easier to grab user interest and keep them engaged through visuals
All began with Snapchat. Snapchat introduced their new story feature in October 2013. Snapchat stories are a compilation of Snaps posted to their Story by a friend over the past 24 hours.
Moments are fleeting and that’s exactly the feeling and action to which Snapchat matched. “Everything it describes – from the real-life moments captured to their vanishing essence – is mirrored in the format of a story. The Snapchat trend has not stopped, and the average views of Snapchat’s video have risen year-on-year by 400 per cent.
For now, all Snapchat users are being shown promoted stories, although targeting options might become available. Although the story features of most channels are almost similar to Snapchats, there is one difference that Snapchat has – it’s using filters. Snapchat filters have proven extremely popular, and represent a valuable opportunity for businesses as well.
Snapchat Video Dimensions:
- Recommended dimension: 1080 x 1920
- Aspect ratio: 9:16
- Max file size: 32MB
- Accept video formats: .MP4 and .MOV
- Video length: between 3 and 10 seconds
- Young millennials ages 12 to 25 years old – a recent poll found that 63% of the demographic prefer Snapchat and Instagram
It wasn’t long before Instagram capitalised on what Snapchat began. Instagram launched its own section of the stories in August 2016. Instagram Stories has racked up 300 million daily active users within a year of its launch. This means that approximately 60 per cent of Instagrams 400 + million active daily users access Instagram Stories.
The high commitment is possibly due to the desire of Instagram users to follow the businesses. Actually, 80 per cent of Instagramers follow a platform business. With a combination of images and videos, Instagram stories appear horizontally at the very top of user feeds and vanish after 24 hours. If a user clicks on a clip, all the videos play one after the other automatically until the user closes the stores.
In 2017, advertisers have made it easier for Instagram Stories Advertising to take advantage of the app. These interplay with the normal stories of users, making them difficult to differentiate as advertisements.
Instagram Story Dimensions: Photo requirements:
- Resolution: 1080×1920
- Aspect ratio: 9:16
- Recommended resolution: 1080 x 1920.
- Minimum resolution: 600 x 1067.
- Aspect ratio: 9:16.
- Max file size: 4GB.
- Recommended video formats are .MP4 and .MOV.
- Video length max: 15 seconds.
Instagram Target Audience:
- Mostly female, 18-34 year-olds
Next came Facebook stories. Once again, this feature works almost identically with stories from Snapchat and Instagram, enabling users to capture short videos with a 24-hour shelf life with the Facebook app. Facebook articles appear at the top of user news feeds, close to Instagram. It stretches to full screen once a story is taped on.
Facebook has become more camera-focused, encouraging videos and stories as a way of restoring the missing links provided by the content of the user themselves. In addition, while stories that originally only be posted to either Instagram or Facebook, users and brands now have the choice of posting one storey to both platforms.
Facebook Story Dimensions:
- Video Ratio: 9:16 to 16:9
- Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits
- Video File Size: 4GB Max
- Video Length Minimum: 1 second
Facebook Target Audience:
- 62% of online adults ages 65 and older now use Facebook
- 83% of female internet users use Facebook, versus 75% of male internet users
Google Web Stories
Most recently, Google revealed that it would add stories to its popular AMP format. AMP (Accelerated Mobile Pages) has been expanding beyond their initial posts for some time now, so it’s no wonder Google decided to go there because of the success of the story format. Google calls the new story, a visual storytelling format for the open web … Web stories are plunging readers into tappable, clickable and full screen content. Now, when a user types a question into Google, they see a Visual Story at the top of their search results.
When you click on a Web Story, it will extend to the full page, where users can browse through the numerous photos and videos. The last card in the story features a link to the homepage and social media buttons on the website to encourage sharing. Click here to read more on the technical specifications required to create a web story.
How To Create Your Brand Story
Pencil India will help you with the very first step, and that is to identify your brand message and decide how you want to tell it. So start big, We ask you followings questions to find your message:
- What’s the motivation behind your company?
- What are its overall goals?
- How does your brand or product help people?
- What sets you apart from the competition?
The answers to these questions will help us begin creating your own brand narrative. The next step is determining how you want to tell this story. We believe that there is only one way of telling a story – and that’s an emotional connect.
Start Integrating Your Stories Today
As social media marketer and advertiser, it is clear that the story format appeals. It’s what consumers want to see; and the advertisers offer what consumers want. You’ll want to extend the brand message to as many social media channels as possible as more networks continue to follow the format. Pencil India will help you to create a great story with the right concept and resources.